Wednesday, June 25, 2025

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About us

The Immersive Lab tracks and analyzes the evolution of experiential retail across arenas, attractions, sports venues, and innovative retail concepts. We provide industry insights, trend analysis, and in-depth coverage of how brands and venues are reshaping consumer experiences. Through our reporting and research, we help industry professionals understand emerging technologies, design approaches, and business strategies that are defining the future of immersive retail environments.

Latest Articles

Inside the Store: Dino Lab Inc. – Victoria’s Retail Masterclass

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How a "high-tech, low-tech, all fun" fossil restoration lab created one of North America's most sophisticated experiential retail environments

After Hours Opportunity: How Airports Can Reimagine Off-Peak Retail Experiences

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How Victoria International Airport's evening operations highlight broader opportunities in travel retail innovation

Inside the Shop: Craigdarroch Castle Gift Shop

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The Strategic Architecture of Emotional Commerce Through Authentic Local Storytelling

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Inside The Store: The MLB New York City Flagship

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The grand slam of unique merchandise, interactive experiences, and a comprehensive celebration of the sport.

Trend Alert: How Consumer Behaviour is Driving Immersive Retail Experiences

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Discover how tech-savvy consumers are driving trends that blend cutting-edge technology, personalization, and interactive experiences.

Understanding the Museum Gift Shop

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The discussion delves into how museum shops create immersive experiences through thoughtful product curation, innovative merchandising, and cutting-edge technology.

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