Follow us
The Immersive Lab is the definitive source for retail intelligence in entertainment, hospitality, and cultural destinations. We go inside the world's most innovative stores—from theme park gift shops to airport retailers, museum stores to sports venues—analyzing what drives success and what doesn't. Our signature "Inside the Store" walkthroughs, trend analysis, and expert interviews help retail professionals understand how immersive experiences transform ordinary shopping into revenue-driving destinations. Read by industry leaders at Disney, Universal, major airports, museums, and retail chains worldwide.
Latest news
Behind the Book: How Retail Rewired Challenges Everything We Know About Modern Retail
How a learning disability, 25 years of retail transformation, and one bus ride conversation led to the industry's most provocative challenge to "loyalty" programs and legacy thinking
Dr. Nicole Stewart on VR Psychology: How Digital Embodiment Changes Shopping Behavior
The professor who pioneered VR education shares insights on platform shifts, AI influencers, and why your virtual shopping experience might be failing
Inside the Store: Palais Garnier Boutique in Paris, France
A walkthrough of the retail operation that turned cultural preservation into competitive advantage
Inside Camp: Why Every Mall Operator Needs This Playbook
From spatial design to partnership strategies - plus alternative solutions for properties Camp won't enter
Inside the Store: Mariage Frères in Covent Garden
Step inside the Georgian townhouse where France's oldest tea house built the world's longest tea wall. A floor-by-floor journey through 1,000 tea varieties and retail theatre.
Popular news
Inside The Store: The MLB New York City Flagship
The grand slam of unique merchandise, interactive experiences, and a comprehensive celebration of the sport.
2025’s Experience Revolution: Entertainment Transforms The Retail Landscape
Discover how entertainment venues are revolutionizing consumer experiences in 2025. From smart stadiums to immersive retail spaces, see how technology is reshaping physical venues.
Trend Alert: How Consumer Behaviour is Driving Immersive Retail Experiences
Discover how tech-savvy consumers are driving trends that blend cutting-edge technology, personalization, and interactive experiences.
Understanding the Museum Gift Shop
The discussion delves into how museum shops create immersive experiences through thoughtful product curation, innovative merchandising, and cutting-edge technology.
The Evolution of Fan Experience: Inside the Toronto Blue Jays’ Shop at the Rogers Centre
As the sports retail landscape continues to evolve, the Jays Shop Stadium Edition serves as an example for how MLB teams can innovate on and off the field.
© The Immersive Lab. All Rights Reserved.