Sunday, March 23, 2025
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The Untapped Potential of Restaurant Merchandise: Capitalizing on Fandom

Gift Shops Dustin Fuhs -
From limited edition online drops to on-site souvenirs, these eateries are proving that the right merchandise can transform casual diners into lifelong ambassadors.

Inside the Pop-up: The WWE Money in the Bank 2024 Store by Fanatics in Toronto

Pop-up Dustin Fuhs -
The success of the event pop-up proves that blending innovative concepts with a deep understanding of fan culture can create truly unforgettable experiences.

Case Study: How Starbucks’ “You Are Here” Mugs Can Inspire Your Customer-Centric Strategy

Case Study Dustin Fuhs -
Discover the power of customer feedback and its role in unlocking new opportunities.

The Immersive Lab

The Immersive Lab is dedicated to pushing the boundaries of what's possible in the world of immersive retail.

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Top 5 This Week

The Future of Retail: Insights from Jim Fielding on Immersive Consumer Experiences

Interviews Dustin Fuhs -
The former President of Disney Stores Worldwide discusses the shift from product-based to experience-based retail, emphasizing the importance of immersive experiences and brand ambassadors in creating lasting customer connections.

The Future of Keynote Speaking: Insights from Daniel Lewis on Creating Memorable Experiences

Interviews Dustin Fuhs -
Lewis, an acclaimed author, entrepreneur, and motivational speaker, discusses the power of storytelling and incorporating it into on-stage presentations

The Evolution of Immersive Experiences: A Deep Dive with Industry Veteran Clayton Talley

Interviews Dustin Fuhs -
Discover insights on cutting-edge attraction design, the psychology of escapism, and the future of entertainment technology in this in-depth look at the attractions industry.

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The Case Study

Inside The Store: The MLB New York City Flagship

Dustin Fuhs -
The grand slam of unique merchandise, interactive experiences, and a comprehensive celebration of the sport.

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2025’s Experience Revolution: Entertainment Transforms The Retail Landscape

The Immersive Lab 0
Discover how entertainment venues are revolutionizing consumer experiences in 2025. From smart stadiums to immersive retail spaces, see how technology is reshaping physical venues.

The Physical-Digital Convergence: Crafting Immersive Retail Experiences That Captivate

Destination Retail 0
How Leading Brands Are Transforming Stores Into Immersive Destinations That Merge Entertainment, Technology, and Shopping

Reimagining Airport Retail: Orlando’s Terminal C and the Future of Immersive Experiences

Airports 0
How a Florida Airport Terminal is Challenging Retail Norms and Redefining Traveler Experiences

The Evolution of Immersive Experiences: A Deep Dive with Industry Veteran Clayton Talley

Interviews 0
Discover insights on cutting-edge attraction design, the psychology of escapism, and the future of entertainment technology in this in-depth look at the attractions industry.

From Disruption to Delight: Turning Attraction Upgrades into Immersive Guest Experiences

Attractions 0
In the world of immersive experiences, every challenge is an opportunity for innovation. By viewing construction and upgrade periods through this lens, attractions can create unique, engaging experiences that maintain guest excitement and build anticipation for what's to come.

About us

The Immersive Lab tracks and analyzes the evolution of experiential retail across arenas, attractions, sports venues, and innovative retail concepts. We provide industry insights, trend analysis, and in-depth coverage of how brands and venues are reshaping consumer experiences. Through our reporting and research, we help industry professionals understand emerging technologies, design approaches, and business strategies that are defining the future of immersive retail environments.

Latest Articles

2025’s Experience Revolution: Entertainment Transforms The Retail Landscape

The Immersive Lab 0
Discover how entertainment venues are revolutionizing consumer experiences in 2025. From smart stadiums to immersive retail spaces, see how technology is reshaping physical venues.

The Physical-Digital Convergence: Crafting Immersive Retail Experiences That Captivate

Destination Retail 0
How Leading Brands Are Transforming Stores Into Immersive Destinations That Merge Entertainment, Technology, and Shopping

Reimagining Airport Retail: Orlando’s Terminal C and the Future of Immersive Experiences

Airports 0
How a Florida Airport Terminal is Challenging Retail Norms and Redefining Traveler Experiences

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Trend Alert: How Consumer Behaviour is Driving Immersive Retail Experiences

Trends 0
Discover how tech-savvy consumers are driving trends that blend cutting-edge technology, personalization, and interactive experiences.

Inside The Store: The MLB New York City Flagship

Gift Shops 0
The grand slam of unique merchandise, interactive experiences, and a comprehensive celebration of the sport.

Understanding the Museum Gift Shop

Museums 0
The discussion delves into how museum shops create immersive experiences through thoughtful product curation, innovative merchandising, and cutting-edge technology.

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