Wednesday, June 25, 2025
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The Evolution of Fan Experience: Inside the Toronto Blue Jays’ Shop at the Rogers Centre

Case Study Dustin Fuhs -
As the sports retail landscape continues to evolve, the Jays Shop Stadium Edition serves as an example for how MLB teams can innovate on and off the field.

The Future of Retail: Insights from Jim Fielding on Immersive Consumer Experiences

Interviews Dustin Fuhs -
The former President of Disney Stores Worldwide discusses the shift from product-based to experience-based retail, emphasizing the importance of immersive experiences and brand ambassadors in creating lasting customer connections.

Patch Culture Comeback: The Power of Customization and Engagement

Gift Shops Dustin Fuhs -
Discover how the resurgence of patch culture is transforming the retail and tourism industries.

The Immersive Lab

The Immersive Lab is dedicated to pushing the boundaries of what's possible in the world of immersive retail.

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Top 5 This Week

The Future of Retail: Insights from Jim Fielding on Immersive Consumer Experiences

Interviews Dustin Fuhs -
The former President of Disney Stores Worldwide discusses the shift from product-based to experience-based retail, emphasizing the importance of immersive experiences and brand ambassadors in creating lasting customer connections.

The Future of Keynote Speaking: Insights from Daniel Lewis on Creating Memorable Experiences

Interviews Dustin Fuhs -
Lewis, an acclaimed author, entrepreneur, and motivational speaker, discusses the power of storytelling and incorporating it into on-stage presentations

The Evolution of Immersive Experiences: A Deep Dive with Industry Veteran Clayton Talley

Interviews Dustin Fuhs -
Discover insights on cutting-edge attraction design, the psychology of escapism, and the future of entertainment technology in this in-depth look at the attractions industry.

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The Case Study

Trend Alert: How Consumer Behaviour is Driving Immersive Retail Experiences

Dustin Fuhs -
Discover how tech-savvy consumers are driving trends that blend cutting-edge technology, personalization, and interactive experiences.

Trends

Gift Shops

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Inside the Store: Dino Lab Inc. – Victoria’s Retail Masterclass

Case Study 0
How a "high-tech, low-tech, all fun" fossil restoration lab created one of North America's most sophisticated experiential retail environments

After Hours Opportunity: How Airports Can Reimagine Off-Peak Retail Experiences

Airports 0
How Victoria International Airport's evening operations highlight broader opportunities in travel retail innovation

Inside the Shop: Craigdarroch Castle Gift Shop

Gift Shops 0
The Strategic Architecture of Emotional Commerce Through Authentic Local Storytelling

How Platform 9¾ Transformed King’s Cross Into a £Multi-Million Destination Experience

Destination Retail 0
Inside Platform 9¾'s 12-week refurbishment that added 5,000 props and reimagined King's Cross Station. How continuous innovation transformed a successful Harry Potter shop into a £multi-million destination experience.

Pick & Cheese: The Psychology Behind London’s Conveyor Belt Revolution

Case Study 0
How The Cheese Bar cracked the code on immersive dining through brilliant behavioural design

About us

The Immersive Lab tracks and analyzes the evolution of experiential retail across arenas, attractions, sports venues, and innovative retail concepts. We provide industry insights, trend analysis, and in-depth coverage of how brands and venues are reshaping consumer experiences. Through our reporting and research, we help industry professionals understand emerging technologies, design approaches, and business strategies that are defining the future of immersive retail environments.

Latest Articles

Inside the Store: Dino Lab Inc. – Victoria’s Retail Masterclass

Case Study 0
How a "high-tech, low-tech, all fun" fossil restoration lab created one of North America's most sophisticated experiential retail environments

After Hours Opportunity: How Airports Can Reimagine Off-Peak Retail Experiences

Airports 0
How Victoria International Airport's evening operations highlight broader opportunities in travel retail innovation

Inside the Shop: Craigdarroch Castle Gift Shop

Gift Shops 0
The Strategic Architecture of Emotional Commerce Through Authentic Local Storytelling

Most Popular

Inside The Store: The MLB New York City Flagship

Gift Shops 0
The grand slam of unique merchandise, interactive experiences, and a comprehensive celebration of the sport.

Trend Alert: How Consumer Behaviour is Driving Immersive Retail Experiences

Trends 0
Discover how tech-savvy consumers are driving trends that blend cutting-edge technology, personalization, and interactive experiences.

Understanding the Museum Gift Shop

Museums 0
The discussion delves into how museum shops create immersive experiences through thoughtful product curation, innovative merchandising, and cutting-edge technology.

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