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Dustin Fuhs

Dustin Fuhs is the former Editor-in-Chief of Retail Insider, Canada’s most-read retail trade publication. He has over 20 years of experience in the retail, marketing, entertainment and hospitality industries.
Industry Voices

Behind the Book: How Retail Rewired Challenges Everything We Know About Modern Retail

Dustin Fuhs - 0
How a learning disability, 25 years of retail transformation, and one bus ride conversation led to the industry's most provocative challenge to "loyalty" programs and legacy thinking
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The Immersive Lab

Dr. Nicole Stewart on VR Psychology: How Digital Embodiment Changes Shopping Behavior

Dustin Fuhs - 0
The professor who pioneered VR education shares insights on platform shifts, AI influencers, and why your virtual shopping experience might be failing
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Inside the Store

Inside the Store: Palais Garnier Boutique in Paris, France

Dustin Fuhs - 0
A walkthrough of the retail operation that turned cultural preservation into competitive advantage
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Case Studies

Inside Camp: Why Every Mall Operator Needs This Playbook

Dustin Fuhs - 0
From spatial design to partnership strategies - plus alternative solutions for properties Camp won't enter
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Inside the Store

Inside the Store: Mariage Frères in Covent Garden

Dustin Fuhs - 0
Step inside the Georgian townhouse where France's oldest tea house built the world's longest tea wall. A floor-by-floor journey through 1,000 tea varieties and retail theatre.
Read more
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Behind the Book: How Retail Rewired Challenges Everything We Know About Modern Retail

Industry Voices Dustin Fuhs -

Dr. Nicole Stewart on VR Psychology: How Digital Embodiment Changes Shopping Behavior

The Immersive Lab Dustin Fuhs -

Inside the Store: Palais Garnier Boutique in Paris, France

Inside the Store Dustin Fuhs -

Inside Camp: Why Every Mall Operator Needs This Playbook

Case Studies Dustin Fuhs -

Inside the Store: Mariage Frères in Covent Garden

Inside the Store Dustin Fuhs -

The Repeatability Test: Why Tennis Courts Outlast Topgolf’s $2B Entertainment Model

Trends & Analysis Dustin Fuhs -

The Future of Relationship-Driven Strategy: Lesley Hawkins on Building Competitive Ecosystems

The Immersive Lab Dustin Fuhs -

Inside the Store: The Mob Museum Gift Shop in Las Vegas

Inside the Store Dustin Fuhs -

Dino Lab Inc: Where World-Class Paleontology Meets Interactive Tourism in Victoria, BC

Museums & Heritage Dustin Fuhs -

Hidden Gem: Chicago’s Marshall Field’s Heritage Archive Reveals Retail’s Strategic DNA

Museums & Heritage Dustin Fuhs -

Inside the Shop: BC Legislature Gift Shop – A Case Study in Retail Time Warp

Museums & Heritage Dustin Fuhs -

The Future of Physical Retail: David Polinchock’s Blueprint for Community-Driven Third Places

The Immersive Lab Dustin Fuhs -
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The Immersive Lab is the definitive source for retail intelligence in entertainment, hospitality, and cultural destinations. We go inside the world's most innovative stores—from theme park gift shops to airport retailers, museum stores to sports venues—analyzing what drives success and what doesn't. Our signature "Inside the Store" walkthroughs, trend analysis, and expert interviews help retail professionals understand how immersive experiences transform ordinary shopping into revenue-driving destinations. Read by industry leaders at Disney, Universal, major airports, museums, and retail chains worldwide.

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Latest news

Behind the Book: How Retail Rewired Challenges Everything We Know About Modern Retail

Industry Voices 0
How a learning disability, 25 years of retail transformation, and one bus ride conversation led to the industry's most provocative challenge to "loyalty" programs and legacy thinking

Dr. Nicole Stewart on VR Psychology: How Digital Embodiment Changes Shopping Behavior

The Immersive Lab 0
The professor who pioneered VR education shares insights on platform shifts, AI influencers, and why your virtual shopping experience might be failing

Inside the Store: Palais Garnier Boutique in Paris, France

Inside the Store 0
A walkthrough of the retail operation that turned cultural preservation into competitive advantage

Inside Camp: Why Every Mall Operator Needs This Playbook

Case Studies 0
From spatial design to partnership strategies - plus alternative solutions for properties Camp won't enter

Inside the Store: Mariage Frères in Covent Garden

Inside the Store 0
Step inside the Georgian townhouse where France's oldest tea house built the world's longest tea wall. A floor-by-floor journey through 1,000 tea varieties and retail theatre.

Popular news

Inside The Store: The MLB New York City Flagship

Inside the Store 0
The grand slam of unique merchandise, interactive experiences, and a comprehensive celebration of the sport.

2025’s Experience Revolution: Entertainment Transforms The Retail Landscape

Trends & Analysis 0
Discover how entertainment venues are revolutionizing consumer experiences in 2025. From smart stadiums to immersive retail spaces, see how technology is reshaping physical venues.

Trend Alert: How Consumer Behaviour is Driving Immersive Retail Experiences

Trends & Analysis 0
Discover how tech-savvy consumers are driving trends that blend cutting-edge technology, personalization, and interactive experiences.

Understanding the Museum Gift Shop

Museums & Heritage 0
The discussion delves into how museum shops create immersive experiences through thoughtful product curation, innovative merchandising, and cutting-edge technology.

The Evolution of Fan Experience: Inside the Toronto Blue Jays’ Shop at the Rogers Centre

Entertainment Retail 0
As the sports retail landscape continues to evolve, the Jays Shop Stadium Edition serves as an example for how MLB teams can innovate on and off the field.

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