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About us

The Immersive Lab tracks and analyzes the evolution of experiential retail across arenas, attractions, sports venues, and innovative retail concepts. We provide industry insights, trend analysis, and in-depth coverage of how brands and venues are reshaping consumer experiences. Through our reporting and research, we help industry professionals understand emerging technologies, design approaches, and business strategies that are defining the future of immersive retail environments.

Latest Articles

Inside the Shop: BC Legislature Gift Shop – A Case Study in Retail Time Warp

Gift Shops 0
When good intentions meet outdated retail practices: lessons from government commerce trapped in the past

The Future of Physical Retail: David Polinchock’s Blueprint for Community-Driven Third Places

Interviews 0
RETHINK Retail expert David Polinchock shares how Disney principles and Third Places theory will transform physical stores into community hubs.

Inside the Store: Dino Lab Inc. – Victoria’s Retail Masterclass

Case Study 0
How a "high-tech, low-tech, all fun" fossil restoration lab created one of North America's most sophisticated experiential retail environments

Most Popular

Inside The Store: The MLB New York City Flagship

Gift Shops 0
The grand slam of unique merchandise, interactive experiences, and a comprehensive celebration of the sport.

Trend Alert: How Consumer Behaviour is Driving Immersive Retail Experiences

Trends 0
Discover how tech-savvy consumers are driving trends that blend cutting-edge technology, personalization, and interactive experiences.

Understanding the Museum Gift Shop

Museums 0
The discussion delves into how museum shops create immersive experiences through thoughtful product curation, innovative merchandising, and cutting-edge technology.

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