Dustin Fuhs

Dustin Fuhs is the former Editor-in-Chief of Retail Insider, Canada’s most-read retail trade publication. He has over 20 years of experience in the retail, marketing, entertainment and hospitality industries.

Entertainment Retail

Coca-Cola Didn’t Build a Store at Disney Springs. They Built an Attraction

Dustin Fuhs - March 25, 20260

A look at how Coca-Cola built a brand flagship that earns at every floor — and what other brands should be copying.

Inside the Store

Inside the Store: Twinings 216 Strand in London, UK

Dustin Fuhs - February 8, 20260

Twinings has occupied 216 Strand since 1706. Inside London's tea flagship where three centuries at one address became the foundation of destination merchandising.

Trends & Analysis

Immersive Experiences 2025: The Year in Review

Dustin Fuhs - January 5, 20260

Epic Universe, Netflix House, BatBox, Fanatics London, Universal Horror Unleashed—and what 38,520 IAAPA attendees know about 2026

Trends & Analysis

Airport Retail Operations: The Case for 24/7 Service Models

Dustin Fuhs - January 5, 20260

Comprehensive analysis of extended-hours airport retail operations, proven technology solutions, and strategic implementation frameworks

Inside the Store

Inside the Store: The Paris Catacombs Gift Shop in Paris, France

Dustin Fuhs - December 1, 20250

Arteum's retail operation proves that strategic pricing, creative partnerships, and professional management can turn a secondary Paris attraction into a merchandising powerhouse that holds its own against the city's icons

Coca-Cola Didn’t Build a Store at Disney Springs. They Built an Attraction

Entertainment Retail Dustin Fuhs - March 25, 2026

Inside the Store: Twinings 216 Strand in London, UK

Inside the Store Dustin Fuhs - February 8, 2026

Immersive Experiences 2025: The Year in Review

Trends & Analysis Dustin Fuhs - January 5, 2026

Airport Retail Operations: The Case for 24/7 Service Models

Trends & Analysis Dustin Fuhs - January 5, 2026

Inside the Store: The Paris Catacombs Gift Shop in Paris, France

Inside the Store Dustin Fuhs - December 1, 2025

Behind the Book: How Retail Rewired Challenges Everything We Know About Modern Retail

Industry Voices Dustin Fuhs - September 23, 2025

Dr. Nicole Stewart on VR Psychology: How Digital Embodiment Changes Shopping Behavior

The Immersive Lab Dustin Fuhs - September 17, 2025

Inside the Store: Palais Garnier Boutique in Paris, France

Inside the Store Dustin Fuhs - September 16, 2025

Inside Camp: Why Every Mall Operator Needs This Playbook

Case Studies Dustin Fuhs - September 3, 2025

Inside the Store: Mariage Frères in Covent Garden

Inside the Store Dustin Fuhs - September 3, 2025

The Repeatability Test: Why Tennis Courts Outlast Topgolf’s $2B Entertainment Model

Trends & Analysis Dustin Fuhs - August 23, 2025

The Future of Relationship-Driven Strategy: Lesley Hawkins on Building Competitive Ecosystems

The Immersive Lab Dustin Fuhs - August 19, 2025

The Immersive Lab is the definitive source for retail intelligence in entertainment, hospitality, and cultural destinations. We go inside the world's most innovative stores—from theme park gift shops to airport retailers, museum stores to sports venues—analyzing what drives success and what doesn't. Our signature "Inside the Store" walkthroughs, trend analysis, and expert interviews help retail professionals understand how immersive experiences transform ordinary shopping into revenue-driving destinations. Read by industry leaders at Disney, Universal, major airports, museums, and retail chains worldwide.

Latest news

Coca-Cola Didn’t Build a Store at Disney Springs. They Built an Attraction

Entertainment Retail March 25, 2026 0

A look at how Coca-Cola built a brand flagship that earns at every floor — and what other brands should be copying.

Inside the Store: Twinings 216 Strand in London, UK

Inside the Store February 8, 2026 0

Twinings has occupied 216 Strand since 1706. Inside London's tea flagship where three centuries at one address became the foundation of destination merchandising.

Immersive Experiences 2025: The Year in Review

Trends & Analysis January 5, 2026 0

Epic Universe, Netflix House, BatBox, Fanatics London, Universal Horror Unleashed—and what 38,520 IAAPA attendees know about 2026

Airport Retail Operations: The Case for 24/7 Service Models

Trends & Analysis January 5, 2026 0

Comprehensive analysis of extended-hours airport retail operations, proven technology solutions, and strategic implementation frameworks

Inside the Store: The Paris Catacombs Gift Shop in Paris, France

Inside the Store December 1, 2025 0

Inside The Store: The MLB New York City Flagship

Inside the Store July 11, 2024 0

The grand slam of unique merchandise, interactive experiences, and a comprehensive celebration of the sport.

2025’s Experience Revolution: Entertainment Transforms The Retail Landscape

Trends & Analysis January 6, 2025 0

Discover how entertainment venues are revolutionizing consumer experiences in 2025. From smart stadiums to immersive retail spaces, see how technology is reshaping physical venues.

Understanding the Museum Gift Shop

Museums & Heritage July 2, 2024 0

The discussion delves into how museum shops create immersive experiences through thoughtful product curation, innovative merchandising, and cutting-edge technology.

Maximizing Potential: How NFL Stadiums Can Enhance Year-Round Utilization

Entertainment Retail July 25, 2024 0

NFL stadiums are architectural marvels that dominate city skylines and hold a special place in the hearts of fans. However, these behemoths often sit idle for most of the year, typically hosting only 8-10 home games annually. This limited use raises important questions about their potential and impact on local communities.

Trend Alert: How Consumer Behaviour is Driving Immersive Retail Experiences

Trends & Analysis July 4, 2024 0

Discover how tech-savvy consumers are driving trends that blend cutting-edge technology, personalization, and interactive experiences.

The Immersive LabDiscover the future of retail

Dustin Fuhs

Coca-Cola Didn’t Build a Store at Disney Springs. They Built an Attraction

Inside the Store: Twinings 216 Strand in London, UK

Immersive Experiences 2025: The Year in Review

Airport Retail Operations: The Case for 24/7 Service Models

Inside the Store: The Paris Catacombs Gift Shop in Paris, France

Coca-Cola Didn’t Build a Store at Disney Springs. They Built an Attraction

Inside the Store: Twinings 216 Strand in London, UK

Immersive Experiences 2025: The Year in Review

Airport Retail Operations: The Case for 24/7 Service Models

Inside the Store: The Paris Catacombs Gift Shop in Paris, France

Behind the Book: How Retail Rewired Challenges Everything We Know About Modern Retail

Dr. Nicole Stewart on VR Psychology: How Digital Embodiment Changes Shopping Behavior

Inside the Store: Palais Garnier Boutique in Paris, France

Inside Camp: Why Every Mall Operator Needs This Playbook

Inside the Store: Mariage Frères in Covent Garden

The Repeatability Test: Why Tennis Courts Outlast Topgolf’s $2B Entertainment Model

The Future of Relationship-Driven Strategy: Lesley Hawkins on Building Competitive Ecosystems

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Latest news

Coca-Cola Didn’t Build a Store at Disney Springs. They Built an Attraction

Inside the Store: Twinings 216 Strand in London, UK

Immersive Experiences 2025: The Year in Review

Airport Retail Operations: The Case for 24/7 Service Models

Inside the Store: The Paris Catacombs Gift Shop in Paris, France

Popular news

Inside The Store: The MLB New York City Flagship

2025’s Experience Revolution: Entertainment Transforms The Retail Landscape

Understanding the Museum Gift Shop

Maximizing Potential: How NFL Stadiums Can Enhance Year-Round Utilization

Trend Alert: How Consumer Behaviour is Driving Immersive Retail Experiences