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Case Study

Inside the Store: Dino Lab Inc. – Victoria’s Retail Masterclass

Dustin Fuhs - 0
How a "high-tech, low-tech, all fun" fossil restoration lab created one of North America's most sophisticated experiential retail environments
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Airports

After Hours Opportunity: How Airports Can Reimagine Off-Peak Retail Experiences

Dustin Fuhs - 0
How Victoria International Airport's evening operations highlight broader opportunities in travel retail innovation
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Gift Shops

Inside the Shop: Craigdarroch Castle Gift Shop

Dustin Fuhs - 0
The Strategic Architecture of Emotional Commerce Through Authentic Local Storytelling
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Destination Retail

How Platform 9¾ Transformed King’s Cross Into a £Multi-Million Destination Experience

Dustin Fuhs - 0
Inside Platform 9¾'s 12-week refurbishment that added 5,000 props and reimagined King's Cross Station. How continuous innovation transformed a successful Harry Potter shop into a £multi-million destination experience.
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Case Study

Pick & Cheese: The Psychology Behind London’s Conveyor Belt Revolution

Dustin Fuhs - 0
How The Cheese Bar cracked the code on immersive dining through brilliant behavioural design
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About us

The Immersive Lab tracks and analyzes the evolution of experiential retail across arenas, attractions, sports venues, and innovative retail concepts. We provide industry insights, trend analysis, and in-depth coverage of how brands and venues are reshaping consumer experiences. Through our reporting and research, we help industry professionals understand emerging technologies, design approaches, and business strategies that are defining the future of immersive retail environments.

Latest Articles

Inside the Store: Dino Lab Inc. – Victoria’s Retail Masterclass

Case Study 0
How a "high-tech, low-tech, all fun" fossil restoration lab created one of North America's most sophisticated experiential retail environments

After Hours Opportunity: How Airports Can Reimagine Off-Peak Retail Experiences

Airports 0
How Victoria International Airport's evening operations highlight broader opportunities in travel retail innovation

Inside the Shop: Craigdarroch Castle Gift Shop

Gift Shops 0
The Strategic Architecture of Emotional Commerce Through Authentic Local Storytelling

Most Popular

Inside The Store: The MLB New York City Flagship

Gift Shops 0
The grand slam of unique merchandise, interactive experiences, and a comprehensive celebration of the sport.

Trend Alert: How Consumer Behaviour is Driving Immersive Retail Experiences

Trends 0
Discover how tech-savvy consumers are driving trends that blend cutting-edge technology, personalization, and interactive experiences.

Understanding the Museum Gift Shop

Museums 0
The discussion delves into how museum shops create immersive experiences through thoughtful product curation, innovative merchandising, and cutting-edge technology.

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